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Nachfragerbundelungen als Marketinginstrument (German, Paperback, 2006 ed.): Prof Dr Markus Voeth Nachfragerbundelungen als Marketinginstrument (German, Paperback, 2006 ed.)
Prof Dr Markus Voeth; Renate Weissbacher
R1,939 Discovery Miles 19 390
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Renate Weissbacher untersucht, unter welchen Bedingungen Nachfragerbundelungen als aktives Vermarktungsinstrument insbesondere fur Anbieter auf B-to-B-Markten einen Gewinnvorteil bieten. Sie zeigt Einflussmoglichkeiten des Anbieters auf und leitet Massnahmen zur praktischen Umsetzung ab.

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